Keyword: Opportunity

As always in this blog, it is again about thinking what could possibly help to REALLY recognize and fix the problems that threaten our lives. It is about time, because the destruction as a social basis is at the end. Of course, that may sound presumptuous now, because others offer solutions on completely different levels and thus stand for election. But to what extent these solutions are serious or have a chance of really helping is another question. Unfortunately, there are usually very selfish interests or those of a certain group behind these so-called "solutions". What many have in common is that they do not start where the big problem with our system is. Namely, the destructive thinking that has become the basis of everything we do. Without “breaking” one or something, nothing works anymore.

All human beings need all human beings, just as in the ecosystem all living beings and nature maintain one another.

But with destruction as a social basis, we will not get any further, because everyone on the planet needs everyone, just like in the ecosystem. It only works together. And as difficult as it is to be considerate of others who are neither spatially, emotionally nor temporally close, it is the only chance we have. All those who claim otherwise in their election manifesto knowingly maneuver us into doom. Like the Titanic, mankind is moving on a very dangerous course with its arrogance and greed. And as on the Titanik, things are not going smoothly with the state on the bridge. And that, although there are a lot of very competent voices and everything could actually be averted ... here is a link to the last blog post by Robert Habeck of the Greenswhich deals with exactly this point.

Me full of strength on the last trip. Here the titanic, as a symbol of the seriousness of what is currently being decided in politics, because at some point you can no longer change course ...

Shedding self-destructive thinking.

The change that our society needs is very diverse and complex. Our society has a lot self-destructive rules and habits developed and from this thinking we have to get out again. Because we are transferring the system of “turbo-capitalism” 1: 1 to people. And just like nature, it is not made for it and breaks. We must now initiate the change in our society, because the destruction as a social basis is at the end.

We are big fans of small businesses and self-employed people who simply want and are able to do their job well. Because they want to and because nobody prevents them from doing so.

We think it's a shame that human work is no longer valued and will soon disappear completely. Meaningful human activity ensures satisfaction and well-being. And it ensures positive cohesion among people. It trains people and keeps them active and healthy and happy. The alternation of meaningful activity and well-deserved rest is ideal for our well-being. Society and the cohesion of people benefit from healthy and natural exchange. Everyone has a task and can participate in life. And is indispensable because of his contribution.

Proud people at work. Baking daily bread, in which you shape the dough by hand, is a very meaningful job and was once a very proud craft. Of course, you can't make the bread for a big city by hand. That's a good thing, because then other proud craftsmen can bake the bread for your district elsewhere.

Ok ... that is very ideal and can easily get confused by the different temperaments of people. But this utopia can be reality. Actually, there should be something like a wise king who ensures that our society can approach this utopia. But this king, when he does exist, is seldom benevolent, wise, or benevolent. In theory, this utopia could work very well. But it means work and you have to invest in people and get involved in order to constantly adapt the framework to the situation.

In addition, destruction brings the best return.

And there is the problem. Against their better judgment, these power people steer society in a direction that is bad for life and for the individual. They do this because they need money to maintain and expand their power. The sustainable, balanced and partnership-based society is not profitable enough to support them and, moreover, they are not needed there.

So they do everything to divide society and turn people against each other.

Their tool is to lure people with things they can have, supposed advantage over others, and importance and prestige. They also leave people in the dark about how they want to achieve all of this and what the price is. They manipulate society and spy on it in order to be able to control it even better.

Instead of meaningful work, a meaningless leisure society.

Instead of a balanced, active society with real, meaningful activity for people, we live in a leisure society in which this unbearable state of emptiness, unfulfilledness and doubt results in unrestrained consumption. So that we are always hungry for new entertainment and variety . And no longer reach a resting point. Of course, no consideration can be given to anything and certainly not to disadvantaged groups, other parts of the world or something like the oceans, the climate or even polar bears. Everything has to serve to make our emptiness bearable, even if only for a short moment. The destruction as a social basis is at the end.

People are systematically made superfluous.

Wanting to replace people with their jobs is one of the biggest mistakes that has happened in our system. It may be that we fail in the end. Because we surrender ourselves completely to the system, we increasingly lose the criterion for the nonsense that happens and do not notice how we are being manipulated. The rhythm of our life is getting faster and faster. Too fast for a human. Life “depends” on everyone sooner or later. We can no longer keep up and are of course very receptive to the consumer confidence of the leisure society. But what we then get is no longer a life of our own, but we become lifelong spectators and experience everything in the person into whom we project ourselves. And because the distraction wears off very quickly, something new must always be found in order to provide inner peace for a moment. In doing so, we move away from our own life and become incompatible and lonely.

Bread and games.

One can imagine what instability that means and how vulnerable such a society is that people in power take advantage of this in order to influence the masses so that at some point they will follow them unconditionally.

So we live in a very complicated time, because the people in power have learned how they make the people more and more dependent and dependent with clever inventions. Because most of the applications are like Trojan horses. They come across as attractive and useful, but in the end they only have one purpose, to create more and more power and ownership for the few and not, as the advertising says, for the user who buys an increasingly powerful mobile phone for the user Download all apps to use.

The Trojan horse is the analog forerunner of the smartphone. It comes across as a wonderful gift, but has a completely different function and destroys whoever falls for it.

A concrete example that can be applied to almost all areas.

Sure, driving Uber Cars is superficially useful. But if you have a taxi driver in your family, you will see it more critically and if you are a taxi driver yourself, you will understand what we mean.

Uber is wiping out a profession. That doesn't happen overnight, but that is the result and the plan. And in the end, Uber prices will be where taxis move now. With the difference that the person behind the wheel at Uber earns a starvation wage and does not get a real existence with his work. And now let's imagine when the self-driving car has caught on. Then Uber finally resolved the matter of staff costs. Destruction as a social basis is at an end, because it has reached us. It is no longer enough to exploit other countries or nature. We have to exploit each other.

And that's where the system wants us. Because more and more people fight for less and less badly paid work. Ideal for companies because then they can set the rules. And ideal for the system, because this situation causes many unfulfilled people who are very receptive to the cheap, throwaway consumption that helps them to forget reality at least for a moment.

This consumption then favors the situation described above for the Uber vs Taxi example. It is a doom-loop. The worse off people are, the more they support the system that is destroying their very existence.

This example can easily be transferred to all areas where people are needed, because people are expensive and annoying for most companies. And soon, real, meaningful employment will be lacking for most people. The destruction as a social basis is at the end.

The only winner is "capital".

It is all very short-sighted and thought because in the end the world is no longer beautiful and worth living for people. And not for the entrepreneurs who have usurped all of their property and resources. Because when there is only misery and grievances around you, life is no longer nice even behind high walls. And even Mr. Musk himself doesn't believe in the idea of ​​Mars. The destruction as a social basis is at the end and slowly everyone is feeling it equally.

Fortunately, there is another way.

But there is another way. Here is an example from Madrid in Spain. Madrid is a place that was Europeanized much more slowly than the other capitals in Europe, among other things by Franquism. Twenty years ago Madrid was still a world that was dominated by defiant family businesses that didn't just let Adidas and co buy them in order to convert their life's work into an interchangeable shop that can also be found in London, Berlin or Paris. These entrepreneurs would not have endured that.

But the economic pressure and, above all, the age of the founders have often led the young bosses to opt for quick money and no longer run their parents' business. All long-serving employees end up on the street and the whole network of suppliers and connections between the many small companies collapses in one fell swoop. And the hole that is created is filled by the multinationals in almost the same moment, because that is what they are focused on and specialized in. This is how they do your business.

One of the few defiant businesses that will still work with human labor in 2021. Pontejos in Madrid center. Everything to do with sewing and needlework is available here. A McKinsey manager would despair here, because there would be so much more “to get out” if one were to rationalize everything and go through it with the iron broom.

The owners have an entrepreneurial mission. And that is not profit at any price.

How wonderful that the owners see it very differently and that even today you can still get buttons and zippers from real people wrapped in recycled paper and have the best advice and selection you can imagine. Here in the picture Pontejo more than 100 years ago. Today it actually looks the same and, above all, it still works the same way. Real employees with the best knowledge of where to get which button and with what to sew it on.

A great attitude from this company: the owners share their profits with a large number of employees. In stark contrast to the large modern companies, which are doing the opposite and replacing people with digitization and machines in order to increase the financial return. Pontejos manages to combine financial and social returns. And by the way, such places are wonderful to get something typical. Something that defines the character of a city and ultimately attracts tourists.

Most of the shops of this type are unfortunately already closed. The corona pandemic left the rest of many. Large companies, on the other hand, have in some cases won through the Corona crisis. You won what the others lost.

It's not too late, but almost ...

Because the situation is what it is, we want to promote the rethinking and that we should all just start on a small scale to take a positive attitude towards the world. The destruction as a social basis is at the end. We want to advertise that it may not be so bad at all, or maybe even a lot nicer, to go on a bike tour with a picnic with the children or that it is nice to go shopping around the corner and go there individually to be served and to enable a neighbor to exist.

Or that we notice how great it is to shop unpacked and not produce 2 bags of plastic waste every day. Perhaps we also notice that it is not at all happy to have a lot when you realize what that means for the world and the other people who pay the price for it …… ..or that it is actually also a lot with the train It's nice to travel and you can eat great vegan hamburgers and drink soy or rice milk instead of being responsible for the terrible cruelty of the meat industry….

We want to be part of the new movement that does things differently because it is better differently.

Our world can no longer exist without fundamental changes. Fortunately, rethinking and reorientation is absolutely possible. But above all, people have to do one thing: YOU HAVE TO WANT IT. Because the destruction as a social basis is at the end.

For this reason, we lovingly handcraft our dog snacks, purees for dogs, dog treats and chews from good ingredients and, above all, from plant-based ingredients. The dogs love hundsfutter Snacks, they tolerate them very well and every snack is a small reminder that it works very well differently and even works better than “business as usual”. Just like unpackaged shops, soy milk, train travel, cycling, fair shopping, vegan living, sustainable travel and respect for other people, animals and the world….

So everything has to come hundsfutter be vegan, fair and sustainable. And of course also good for the dogs, the other animals, the people and the world.