Today it is about the importance of “wanting” for the ecological, social and digital transformation. Without the willingness to work a little more ourselves in this process, to take on problems, to invest, sometimes to make mistakes and suffer setbacks, we do not move anything.
Everyone has to rethink.
A collective rethink is needed. We have to think about what is really important in life. Because over the years that capitalism has raged and the details of its dire effects could be better concealed, the system has People permanently displaced. We go around the world and just look for it Bargain. There is actually no other value at all. Those who buy something first brag about how much they got for how little. And that is the case with clothing, food, technical devices, vehicles, travel, ... actually with everything. It shouldn't cost anything. But it is precisely “cheap” to buy and produce that causes enormous hidden costs. And these costs are borne by all people in the world and not just those who benefit from the product. And of course the animals and nature anyway. It's very unfair.
How obsessively do we defend a system that is depriving us of our quality of life and our future.
Although we know how much our life costs the world, we stick to this system. Now, after so many years, the effects can also be felt here with us and no longer just on the other side of the world. It is of course not easy to break away from a pampered, comfortable and superficially safe lifestyle and adopt a sustainable and socially acceptable production and lifestyle. Of course, that means a lot will change. But it is easy to forget that there is actually a lot of good in these changes. With the ecological, social and digital transformation, we can create a system that gives us a future.
Sustainable transformation is good for everyone.
The sustainable transformation of the economy has so many advantages for the individual. We will get back a lot that we have lost a long time. These are safe, lively inner cities, a transport system that ensures mobility that no longer threatens us. Another, new form of security will arise, namely one that calms us down and gives us back a lot of quality of life. Because we no longer have to put growth above everything in order to survive. We don't have to produce more and more quickly, at the expense of life.
For the individual, this means that he is no longer forced out of his or her work because the entrepreneur, who is fixed on returns, has to replace him with cheaper labor or an application. And that also means that rents will be affordable, because if fair business takes the place of unscrupulous commerce, then that also means a massive improvement for living. In addition, we will live healthier, because there is no longer the need to operate more and more cheaply agriculture and animal breeding, which cause endless damage to nature and our health. And there will be more respect among people again. In our cancel culture, we have drifted so far away from humanity and compassion that nobody cares about the fate of the other person anymore. However, if the Harshness of the system decreases towards each individual, then the interaction with one another automatically improves.
The ecological, social and digital transformation ensures that human values do not take a back seat to technology and progress, but that technology and progress are thought for people and respect life.
We have lost the measure and criteria for what we really need and for what is good, what is bad and what does not work.
The system, as we often call the companies that significantly advance the capitalist market economy, influences our understanding of what is important and right. We are completely transparent through social media, which have a constant influence on our perception and at the same time provide permanent feedback on our reactions to the advertiser. In this way, the industry can play a tailor-made program on our cell phone, especially for us, but it is not real at all. It is a massive deception of people with the aim of getting rich from them. And it comes at the expense of people and life. The system benefits from it at the moment, but in the end nothing remains, because without life there is no longer a system.
Progress and technology have become disconnected from life. Man and life have long ceased to be the focus of our actions. The ecological, social, digital transformation is the way to a life-friendly and humane society.
It works! You can make a vegan camembert. Fermenting gives you the "Bitzel" that gives it that "cheese feeling". It took us some time to find the solution. It is a big step, because with it the vegan life has become one more pleasure. This step will certainly convince many skeptics and adopt them for an animal-friendly lifestyle.
We are especially happy about it, because it shows us that if you want, you can achieve anything. And that is exactly the essence of the ecological, social, digital transformation. With everything we have available to create something good for people and life. You just have to want to.
We're losing a lot right now precious time.
It is very important not to wait too long before rethinking. Because the collapsing system has warned us many times, but we ignored it for a long time and hoped that everything could continue as before. But suddenly the tipping point will be reached and one breaks away before the other can be built up. And then that is very threatening.
The new, sustainable economy must be given a real chance.
Society is allowed to have the delicate germ of one sustainable business culture don't nip in the bud. This is the only way that more sustainable products have a chance on the market. At the moment it is often the case that the new, sustainable product is rejected with a certain arrogance. Whether talking on the bus or talking on TV, and worse, even from places that should feel at least neutral and official, such as radio stations or daily newspapers, people simply do not honor all the good that we get with a sustainable product. Instead, only the weak point of the new product is seen.
The ecological, social, digital transformation is the bridge between the most modern technology and the preservation of real values and traditions. She uses the good from all areas of life with an understanding of ethical values in order to make a friendly, just and harmonious world possible.
Here is an example of the fact that people are very willing to accept and support what is good. Some time ago we added these gift boxes with vegan bones and antlers to our range. It's a very symbolic product that just wants to put an end to the idiocy that dogs should only chew on the bones of animals and the antlers of deer. The dogs love our antler and bone snacks. And it is healthy for the animals, because it feeds them healthy nutrients and the teeth are also cared for. And to make the product completely sustainable, the dog snacks are simply packed in a recycled cardboard box. Sometimes modern and progressive isn't all that complicated. The ecological, social, digital transformation gives sustainable thinking a chance. Thanks for that.
Trying to make everyone's life better, that is, to make it really better, is often met with unbelievable hostility.
People tend to see the disadvantage of what is new, not what you gain from it. That's too bad. This is also a consequence of the massive information campaigns carried out by the lobbies. You have a lot of power and want to slow down progress and sustainable change.
Precisely because these forces are just negative and poison and destabilize society, we have to find a just and fair way. The ecological, social, digital transformation is the approach that connects the poles and will lead us out of the complicated situation.
The right way is if everyone wins in the end ..
- When we started with hundsfutter we could not save ourselves from attacks on our approach that dogs should be allowed to eat vegan food. It was sometimes impossible to get into shops because people's opinion was shaped by what lobbies of the meat industry had spread. But it was absolutely worth it that we stayed true to ourselves and persevered, because no animals had to die for our snacks all this time. And now our products are in many shops because they have noticed that vegan food is actually very good for dogs.
- Our cellophane bags are now 100% compostable on the house compost. Of course, they are not as resistant as a plastic bag. But you have to want to see it that way. We do everything to ensure that our products reach our customers safely. We do more work and demand more tolerance from our customers when a bag bursts. On the other hand, our bags do not leave any rubbish that remains in nature forever. We think it's worth it. Fortunately, so are our customers. And the bags are also constantly being improved, so that tearing is soon forgotten.
- Our soft snacks without Preservatives in vacuum jars can't just be left lying around after opening. They should be kept in the refrigerator to make them last longer. Sure, they're moist, and without preservatives, they'd spoil more easily than any other fresh food. Is that really a disadvantage when you consider how important it is that we save the dogs all artificial additives, flavors and preservatives? Quite clearly: it is not a disadvantage, on the contrary, because what the animals are sometimes expected to do by the snack industry is bad. In addition, you quickly notice that it is only a small change to store the glasses in the refrigerator.
"Only those who really love animals can also sincerely love people and only those who really love people can also sincerely love animals."
The hundsfutter Team
