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Think for yourself now, because the future is in our hands ...

We, the consumers, are the ones who can't be indifferent to what is happening and who now have to use their minds. Think for yourself now & Sustainability create - initiative instead of waiting. We have to start thinking ourselves how and what we can contribute. We can't wait for laws to do the job for us.

After the government is hesitantly hesitant for our climate, our environment, animal welfare and the future of the world, we have to show ourselves responsibly and with everyone buying decision make a small contribution to create sustainability yourself. The decided Coal exit until 2038, the still allowed box stall for fattening animals for another 8 years, the subsidy of cars with internal combustion engine be driven to shredding the male chicks for another 2 years for economic reasons,…. the list could go on and on… ..all this shows that the laws demand far too little and take effect far too slowly.

Hardly any politician wants to stand in front of the crowd and explain that saving the world is the most important thing now, even if it gets a little uncomfortable. People should live in the feeling that the miracle will happen by itself and that everything will go on as before and even better. And that we can do our tasks in terms of climate protection, human protection, species protection, nature protection and animal protection in a very casual way, simply by continuing to obediently consume what we are told.

But that's not how it is.

Now is the time to think for yourself.

We believe the most important thing now is to use common sense to decide what is right and what is not. To inform yourself and to make your personal life as sustainable as possible. And always reflecting on the consequences of doing something or consuming something and honestly weighing up whether it is really okay to do something like that. Ok for the other people, the climate, the animals, the nature, the future of the children. We should remember something like common sense. Something like responsibility and morality, humility and solidarity. It is definitely no longer the time of: "Everything for me and me the most and no matter what happens to the others. ”Now is the time to actively create sustainability yourself.

Everyone can actually do a lot.

There are so many ScopeTo avoid waste, to save electricity and fossil fuels, to reduce meat consumption or to give up, there is soy milk, rice milk, oat milk, etc. instead of cow's milk and many opportunities to take a sustainable vacation ... to name just a few examples. All solutions to serious problems in our society that are available here and now.

What they all have in common is that those who have previously made a lot of money in a simple way, namely at the expense of people, nature and animals, would suddenly realize that things cannot go on like this.

And that is the only language that is understood. And it would be the only way to change the economy. Because as long as we dutifully buy the cheapest meat, look at the products in the shop and order on the Internet, prefer to have more (no matter why it's so cheap) than less (but what was made fairly and sustainably) nothing will happen. Because there is no reason for the economy to change anything.

Better not do what you're told.

The rule of thumb is NOT to do exactly what is generally propagated and is portrayed as normal through media and brand messages. Because our society tries to solve all problems through consumption. Getting to the root of the problem and really solving it is usually exhausting. So of course people are very receptive to promises that it can all be easier. The supposed solutions are just the beginning of many new problems. To which the wonderful world of consumption already has the next answer. It is very difficult to break out of this vicious cycle. But it is the only way. The only way for everyone and the way for the world. Consciously consume and Create sustainability yourself now.

Consumption shouldn't cost the world.

It is basically inconceivable to live without goods, productivity, exchange and consumption. And not necessary either. But the system of Consumption must build on sustainability. Consumers and manufacturers alike bear responsibility. In the future, the delusion of convenience and greed for increasing profits will be inconceivable in the form in which it is currently practiced.

We all have to find imaginative, simple and effective solutions. And the goal of everyone must be sustainability. To take the initiative now to create sustainability.

At the moment it is everyone's turn to do their part to keep the world alive.

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