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A system of absolute ruthlessness moves in a hurry towards a social order like in the Middle Ages.

Social division as a growth engine.

I once saw a film that reflected life in the Middle Ages. At that time there were very few gentlemen who owned everything and a mass of poor people with no rights. Because the poverty was so great and it was a matter of bare survival, the will of the fittest prevailed and he knew no mercy. Behind every tree and around every corner someone was lurking with a knife and attacking you. Only a few gentlemen who could afford armed escorts could protect themselves. Otherwise you had to be very lucky to survive. So actually terrible conditions. The result of social division as a growth engine, so that a few could live very well. And actually a preview of what lies ahead if we carry on as before.

In our hypermodern civilization, however, we are unfortunately not far from these conditions. Today, however, the villains do not lurk behind trees, but actually everywhere. We even voluntarily give them access to our lives. We tell them our habits and let them participate in our thinking and take them with us everywhere. Whether with Alexa, smartphone, GPS tracking, entries in newsletters, competitions, cashless payments or downloading games on the PC.

They come into our lives like Trojan horses.

All the information about us is used to simulate a world that corresponds to us and in which there are products and services that are precisely tailored to us. We are suddenly no longer in the right world. Rather, in a version made for us. And it deceives us about the possible consequences of standing still in a world that is changing rapidly.

An ideal world is projected.

We get a world projected which is ideal and in which we feel comfortable. And above all in us Get the desire to consume. The more we immerse ourselves in this world, the better we are known, the more perfectly we are controlled. We are spoken by our mouths. Actually perfect.

But real life is destroyed in the process. Because there is no place in such a world for real people. They only cost money and the powerful internet entrepreneurs want everything for themselves. So the old infrastructure is dying. Many professions and activities will be eliminated. We lose our social environment and our tasks in real life and thus become even more dependent on the online world. The world's resources of nature, energy and life are being brutally exploited. Because mass consumption, the engine of the Internet world, with the immediate availability of goods at any moment, requires ruthless cheap production.

We are controlled by ice-cold algorithms.

And to top it all off, we humans become incompatible with reality. We lack the corrective, the negative experience that one receives in the social environment. Mistakes, tactlessness, injustices have no consequences. Even worse. One is strengthened in such misconduct by the fact that the learners algorithms ice cold serve you more content with a similar focus. So that you get the feeling: "That's the way it is and that's the way it is." We end up emotionally brutalizing and deadened.

The most important thing is: "I am fine.” The desperation of the people who are in need does not come close to one. And besides, you have (should have) the feeling that you can't do anything anyway.

You just slip in there.

You can't really blame anyone for that, because it is an undertow that we get caught up in by the way we live. And there are some unscrupulous digital entrepreneurs who are skillfully using our situation for their interests. They don't care what becomes of us and the world. They do not know the desire to live justly and considerately. Compassion, tolerance, responsibility, social skills and ethics are completely alien to them. Your business model is to use social division as a growth engine. That life is actually much nicer when others are doing well is alien to them. Perhaps when the earth is finished, they dream of moving to another planet or being frozen for better times.

Digitization is not bad in itself, but what some people do with it is fatal for life.

Digitization fell into the hands of the powerful and unscrupulous very early on. They have recognized their incredible potential to rule the world, to usurp everything and to earn a lot of money.

The scope of digitization could hardly be estimated.

Most people at the beginning of the digital age did not understand the dimension. There was a failure to establish rules and to ensure effective control mechanisms. The world realizes far too late that behind all the great opportunities on the Internet that don't even cost anything, there is an ice cold calculated concept that uses social divisions as a growth engine for the economy. Values ​​like trust, ethics, consideration and fairness have been lost. People are alone a lot with the computer and there is a lack of positive influences from real people who embody real values.

Disinformation as a weapon.

Disinformation is a very important one Instrument of power become. It has now become an important part of the armed forces' “arsenal of weapons”. And because social media allow practically unrestricted access, it is quite possible to pave the way for political processes or economic interests in a targeted manner with disinformation, fake news and selective reporting. What is particularly bad is that this works with a lot of money, because the Internet and data companies sell this power very expensively.

And here we are now. Completely delivered, we rush after the latest updates so as not to miss the connection. Buy more and more powerful smartphones and PCs, keep giving away information and unsuspectingly turn us into toys and human material for the few who hold the strings in their hands.

Woe to those who can no longer keep up.

For those who have no more money, no time or who simply cannot mentally carry out the latest system update, the world is encrypted suddenly. Suddenly you can no longer use the bank account because the banking software only runs on a browser that has minimum requirements for the PC that you no longer meet. And because in the meantime the bank has saved a lot of staff and has closed branches (of course, when people are so enthusiastic about Internet banking. The work that the bank had to pay its employees for before is now carried out by the account holder himself ...) / Woman then stupid there. That is the most palpable consequence of the social division as an engine of growth. You fall out of the system and are marginalized.

The bank is just one example, but unfortunately that's how it works in all areas.

A world without people emerges.

Slowly but surely, people are disappearing from everyday life. And with it the good spirits who have made society human and lovable. Those who gave you good advice, simply explained something or were able to help in an uncomplicated way. Everywhere we are now grappling with soulless and emotionless machines. Hardly anyone enjoys it, but we accept it as God given. We drift with the crowd like lemmings. And many don't even arrive.

Exploitation and division of society as a growth engine.

The gap between rich and poor is widening. The middle class is disappearing. Access to the resource work is made impossible for more and more people. Our growth has always been based on exclusion and exploitation. About people, animals, nature in distant continents and now also about our own people. And the ubiquitous social injustice is food for serious conflicts between people of the same country.

The planet is getting so thorough grazedthat for our children the topic of “pensions” is superfluous anyway.

It will hit our children worst because we are grazing the planet without any concept of sustainability. Fast money is still the only thing that counts. If there is an opportunity to get too much quickly, hardly anyone asks how that is possible. You grab it and don't want to know anything else.

The counter-proposal is: from now on: live sustainably.

From now on, consume critically. That means making sure what you are buying and why. Maybe you don't have to replace everything right away. Sometimes you can also repair it. Why give in to a mania for renewal for things that are actually still very good. Why on Bogus innovations fall for the industry. Why support that we are being led by the nose. Why reward the fact that car manufacturers do not drive the innovations that are really necessary as long as they meet the demands on mobility from the last millennium so that sales are running. Why support that corporations continue to disregard any animal welfare and accept that they will continue to poison our drinking water, irreversibly damage the planet and massively endanger our health by exhausting the legal limit values ​​for pollutants that actually have nothing to look for in food to have. Why not just turn off the radio when the only product value in the commercial is CHEAP. And the program tries to stick your head together.

Conscious consumption is sustainable consumption.

If you have a bike shown to you at a specialist retailer and then buy it on the Internet from an unscrupulous seller at the lowest price, you destroy the retail trade. Jobs, humanity and specialist advice are eliminated.

It would be good if we would rather consume SOMETHING less, but MUCH more consciously. And that in companies that have a certain ethics. Who are known to have employees respected. Companies that do the Do not strain nature unnecessarily and have set themselves the goal of working 100% sustainably as quickly as possible.

Small businesses work with passion and their products have value for the individual without at the expense of the general public.

Social return as an important component of corporate profit.

Such companies have to fight against the overwhelming power of the big corporations, but they are aware that now it is important to assert oneself, otherwise everything is lost. This is not about returns in the traditional sense. But an important part of the profit is the social return. hundsfutter is such a company.

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